The External View

Press Reviews

Bloomberg
SAP Reiterates FY 2015 Outlook 
October 20, 2015 - Bill McDermott, chief executive officer at SAP, discusses the company's third-quarter earnings and his outlook for the company. He speaks to Bloomberg's Guy Johnson and Anna Edwards on "Countdown." 
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Forbes
How SAP Became A Firebreather For A Good Cause  
October 15, 2015 - On Monday an unlikely collaboration was unveiled as SAP, Apple and the band Imagine Dragons came together to release a track on iTunes called “I Was Me” with all proceeds directly aiding the refugee crisis. With Germany set to accept almost 800,000 refugees, and it also being the centre of SAP ’s global headquarters, the correlation to do something close to home was obvious but the generation of the idea itself came from further afield. 
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Reuters
Germany's SAP working on migrant registration app
September 16, 2015 - Europe's largest software maker SAP said on Wednesday it was working on a smartphone application to help migrants arriving in Germany to navigate bureaucracy and officials to register them. 
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Reuters
New SAP software aims to help companies make sense of data deluge
September 1, 2015 - SAP unveiled a new product on Tuesday that promises to help businesses make sense of a deluge of real-world data from retail transactions, transport systems and social media, hoping to persuade customers to switch from rival database suppliers. SAP HANA Vora, as the database query software will be known, aims to give businesses greater insights into the vast volumes of data organisations are collecting from customer feedback, along with sensors installed in products, vehicles and networks. 
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International Business Times
Injury Risk Monitor: SAP uses sensors and cloud computing to predict and prevent football injuries
August 7, 2015 - The risk of sudden injury to star football players is a permanent fear of professional sports teams and managers alike. But a new technology from SAP aims to use huge catalogues of data and its HANA cloud platform to make injuries less likely – and even preventable. 
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